Blog · 2026-10-25

Hearing care: get the decision at the first appointment

"I'll think about it" is the most expensive sentence in hearing care. How augmented reality helps the patient and their partner decide.

In hearing care, the first appointment often ends with hesitation. The patient downplays the loss, the partner underestimates the difficulty, and the quote ends up in a drawer.

The real obstacle: hearing loss is invisible

An audiogram speaks to the professional, not to the patient. A curve dropping in the high frequencies stays abstract, so the patient compares prices instead of benefits.

Let them see and hear

With IO-Tech-Vision augmented reality, the patient puts on a headset:

  1. A journey into the ear: outer ear, eardrum, ossicles, cochlea. He sees where his loss is.
  2. Based on his audiogram, he hears an everyday situation (restaurant, TV, wind) the way he perceives it.
  3. He then compares the hearing aids of your suppliers, from entry level to premium.

His partner, sitting next to him, finally understands. What we understand, we accept: the decision is more often made at the first appointment.

Needs the patient never mentioned

Combined with the tablet anamnesis, where the patient answers alone about TV, phone, tinnitus and noise, the right accessories and services come up naturally. With the anamnesis, our users see on average +15 to 20% in average basket.

In practice

  • Augmented reality Hearing: €30 per month (excl. VAT).
  • Anamnesis: €4.90 per month.
  • Your logo and your hearing aid brands in the app.